Owning a coffee shop has a lot of perks and it can be extremely profitable if done right. You can find coffee shops in a bustling metropolitan and you are likely to see them full of customers, sitting in their chairs enjoying a steaming cup of coffee, tea, or lattes, while eating yummy pastries. If you are planning to open a coffee shop, you came to the right place. Here at Dr. Paulo’s Kona Coffee and Macadamia Nut Farms, we will be sharing an article discussing six handy tips on how you can start up a coffee shop. 

What are your coffee shop options?

There are three basic options that you can choose from when starting a coffee shop.

Buy a franchise

With plenty of coffee chains in the market, you can purchase a franchise from one of them so that you can operate it under their company name. As a franchise owner, you must keep in mind you will not be making business decisions. The company will choose the location, supply a business model, and menu. One benefit of getting a franchise is that you already have brand recognition even before you open the store. 

When you purchase a coffee shop franchise, you are an investor in the company that you franchise under. You will pay a franchise cost and also take care of royalty fees. You will not be able to remove or add something to the menu, and expect that you will need approvals from the company for every step that you take. 

Purchase an existing business

Another option for you is to purchase a secured coffee shop. It provides you with flexibility along with a complete business model. You must be prepared and discerning to take over the ongoing operation because you will be managing it on your own and without the advice or brand recognition that you would expect from franchising a business. Research the local coffee shop industry and other essentials before making such a huge investment.

If the coffee shop that you want to purchase is already successful, then that means there is a successful working business model in place. If you decide to use a different business formula, keep in mind that this can affect sales in a different number of ways. Also, a successful business for sale is not common. Another option will be is to find an already existing coffee shop that is falling short of expectations and create a new business strategy to turn it into a success. 

Start from scratch

Another option is to start a coffee shop from scratch. It can be the most challenging of the three options. It will require the most effort but will provide complete flexibility on your business and shop’s menu, as well as have the best potential to increase the business profits. You will have to search for a strategic location, renovate it into a coffee shop, market your brand, build up your customer base, etc. There is a lot that you must consider when starting a brand new coffee shop, but if you have the idea, budget, perfect location, starting a coffee shop from scratch can become successful in no time. 

Here are the key factors to consider when starting a coffee shop from scratch


Before you open a coffee shop, you must first find a strategic location. Place a coffee shop where there is a high demand for coffee. It must be near offices, establishments, or tourist areas. Coffee shops are popular places where business meetings are held, socializing and going out with friends, studying for upcoming exams, or just hanging out and chilling while reading a book or surfing the internet while enjoying a delicious cup of coffee and a yummy pastry. 

A coffee shop is an all-around place where you can see different types of individuals. Choose a location that makes it close and convenient to your target customers. You must check if the location you have chosen is desirable and will bring more clients and increase your profits accordingly. 

Spend money on quality equipment

When opening a coffee shop, you must aim to serve the best product as much as possible. To produce a delicious cup of coffee you must use quality equipment. You will have to get a hold of high-quality commercial-grade equipment such as an espresso machine, coffee grinder, drip coffee machine, refrigerator, water filtration system, etc. If you have the budget, you can also get a cold brew and nitro coffee equipment.

Hire skilled and knowledgeable baristas

Unless you are a master barista who’s an expert in making delicious coffee drinks, you must hire skilled, experienced, and knowledgeable baristas to work for you. Whoever you hire will be responsible for making delicious cups of coffee, tea, espresso, etc. 

Latte foam art and pour-over techniques are only some of the skill-intensive abilities that your employees must know how to perform. Your baristas are also in charge of customer service. You must be willing to invest in excellent customer service and great coffee brewing skills when you hire employees that will work in your coffee shop. 

Provide a high-quality product

When opening a coffee shop, you must make sure to provide the best quality to your customers. Coffee and tea connoisseurs will prefer specialty beverages. Specialty coffee has grown in popularity over the last few years. Since there have been new trends like cold brew, ready-to-drink, CBD infusions, etc. More clients nowadays have also prioritized sustainability, so this means you have to provide non-GMO organic coffee beans and use eco-friendly packaging and practices. 

Provide excellent customer service

For every business to thrive and be successful, excellent customer service is a must. Clients who receive excellent customer service from a coffee shop will be coming back for more. You can utilize counter service wherein customers will order and pay at the counter and the baristas will call them when their orders are ready. It is a great way to minimize labor costs and allow you to handle busy periods in the coffee shop especially if you have limited staff. 

Offer fantastic products

Coffee drinkers often go to big coffee chains because it is convenient and fast. While in independent coffee shops, customers will often opt for high-quality drinks and craft coffee. It is great for small coffee shops because gourmet coffee takes up around 60% of the consumption of coffee drinkers. Most customers also prefer espresso-based coffee drinks which are around 24%. Hence, you must base your product line-up or menu according to those statistics. 

You must also offer products with fair pricing and it may depend on the location of the shop and your customer’s financial capabilities. You can take advantage of a higher markup on specialty drinks, which means these products are made from high-quality coffee beans. 

If you want to provide premium and high-quality coffee products for your customers, it must be your goal to find a reliable coffee bean supplier. You must source fresh-roasted beans. Coffee connoisseurs will expect a selection of blends and roasts, so provide them with a range of choices for light, medium, and dark roast coffee beans. They would also search for rare types of coffee beans such as Kona coffee. Dr. Paulo’s Kona Coffee and Macadamia Nut Farms is based in Hawaii and offers non-GMO Kona coffee and other coffee products. 

Keep in mind to do the following when opening a coffee shop:

  • You must keep up with the coffee industry. 
  • Get a reliable coffee supplier like Dr. Paulo’s Kona Coffee and Macadamia Nut Farms.
  • Serve healthy snacks and delicious pastries.
  • Provide an interesting menu consisting of best seller items, trending or new drinks, and unique creation products.

Are you planning to start a coffee shop? If you are searching for a supplier of coffee beans, you must choose Dr. Paulo’s Kona Coffee and Macadamia Nut Farms. We offer non-GMO Kona coffee beans, macadamia nuts, and other coffee products like green coffee, ohana estate coffee, ohana hale reserve, and peaberry. If you are interested in ordering any of our products, please send us a message by filling up this contact form

You can call or text us at 808-333-1959, call 808-333-1959, or send an email at [email protected] or [email protected] Our shop is located at 83-5650 Rock Bottom Rd Captain Cook, HI 96704. You must choose a reputable coffee supplier like Dr. Paulo’s Kona Coffee and Macadamia Nut Farms for all your non-GMO Kona coffee needs.